What Are Examples of Marketing Campaigns that Significantly Increased Customer Bases?

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    Small Biz Digest

    What Are Examples of Marketing Campaigns that Significantly Increased Customer Bases?

    Seeking to turbocharge your customer acquisition, we gathered insights from CEOs and marketing experts on successful strategies that have made a real impact. From embracing consistent TikTok engagement to expanding through wholesale opportunities, dive into the diverse experiences of seventeen professionals who have mastered the art of growing their customer base.

    • Embrace Consistent TikTok Engagement
    • Engage in LinkedIn Conversations
    • Leverage Awards for Recognition
    • Implement Targeted Local SEO
    • Host Industry-Specific Events
    • Utilize Data-Driven Social Campaigns
    • Create Localized Content
    • Conduct a Targeted B2B Giveaway
    • Spotlight Real Customer Stories
    • Collaborate with Social Media Influencers
    • Use Facebook Video Reviews
    • Promote Valuable Industry Reports
    • Launch Limited-Edition Artist Collaborations
    • Capitalize on Short-Form Video Content
    • Run a Referral Contest
    • Educate on Sustainability
    • Create a Campus Ambassador Program
    • Partner with Local Lifestyle Influencers
    • Expand Through Wholesale Opportunities

    Embrace Consistent TikTok Engagement

    Commit to posting on TikTok five to seven times a week for the next two years. For most businesses, even B2B, TikTok will be a good platform to get in front of your ideal customers. As your content improves, amplify the videos across other platforms, including X, YouTube, Facebook, Instagram, and LinkedIn.

    There are three benefits and two bonuses for B2B. Your video content gets better, resulting in more effective ways for you to communicate with your audience. You'll start to get more reach as you post consistently. You'll find the best videos that can then be turned into ads for even further reach. For B2B companies, one added benefit is that you will re-engage your network, regardless of how long it's been since you last connected. The second B2B benefit is that you'll become better at sales as you understand the key messages that resonate on social media.

    Robert Brill
    Robert BrillCEO, Brill Media

    Engage in LinkedIn Conversations

    We leverage LinkedIn to keep in touch with our existing customers, but one strategy we use that has significantly increased our customer base is engaging in other LinkedIn conversations. By providing a unique point of view, we have had some of the biggest brands connect with us and eventually become clients. Every company can insert themselves into the conversation, but the trick is to make your point of view stand out, which often means not agreeing with the community.

    Jason Vaught
    Jason VaughtDirector of Content, SmashBrand

    Leverage Awards for Recognition

    One underrated marketing strategy is awards. It doesn't work in every case, but here's how it worked for us. We have two constituents we serve: hotel owners and hotel software providers. We created an awards campaign to recognize our software company clients (and prospects) for doing great work. We gave out awards such as 'Best Hotel Property Management System' based on real data. When the companies won awards, they would then promote them, which in turn drove more awareness with our other constituents (hotel owners).

    A lot of times, companies think about marketing themselves, but the best strategy is to lift up those around you. It's altruistic, and it actually works. What started as a marketing campaign has now evolved into an industry-standard awards event that all the best companies compete for each year for over seven years now. In your small business, you should think about how to recognize your constituents in a credible way, and you'll find organic ways that can bring back visibility and awareness to your business as well.

    Jordan Hollander
    Jordan HollanderCEO, HotelTechReport

    Implement Targeted Local SEO

    As a digital marketing expert and founder of Easyfish Marketing, I have implemented many successful marketing campaigns that significantly increased the customer base. One of the standout campaigns was for a local furniture store looking to expand their reach within their community and beyond.

    We started by analyzing their business needs and gathered baseline metrics to know where they stood before strategizing a plan of action. We focused on creating high-quality, relevant content for both their website and social media platforms, with a clear emphasis on local SEO. This was supported by an aggressive paid media campaign targeted at prospective customers in specific locations and demographics.

    Execution of these plans resulted in a significant increase in organic traffic to their website, and their brand visibility doubled within their target demographics. Additionally, their social media interactions and customer reviews surged drastically, proving the campaign successful. The customer base of the furniture store increased by 80% over a period of six months, and the business saw a 50% increase in revenue in the same period.

    The approach in this campaign, where we customized plans according to the client's business needs, the implementation of digital strategies, marketing using paid media, and using social media platforms to their best, summarized the tactic we used, and it paid off. This experience underscored the immense potential that a well-planned and well-executed digital marketing campaign holds for small and medium-sized businesses.

    Cole Greer
    Cole GreerVice President, Easyfish Marketing

    Host Industry-Specific Events

    Creating the 'Maid Summit' at ZenMaid wasn't a typical marketing campaign, but it turned out to be pure gold in attracting new customers. This unique event, specifically designed for residential maid service owners, brought together over 40 industry experts and went beyond just a one-time event. Its impact extended far beyond its conclusion, serving as a powerful tool for continuous lead generation.

    The summit's lasting appeal kept drawing in customers long after it ended. This approach demonstrated the effectiveness of organizing events that resonate deeply with your target audience. Such events can be a remarkable strategy for sustained engagement and lead generation. By connecting directly with our community, we not only increased our customer base but also strengthened our brand's presence in the industry.

    Amar Ghose
    Amar GhoseCEO, ZenMaid

    Utilize Data-Driven Social Campaigns

    One standout example from my experience at CodeDesign was our digital marketing campaign for a boutique hotel chain. This campaign significantly increased our customer base and serves as a testament to the power of targeted and data-driven marketing strategies.

    The key to this campaign's success was our focus on leveraging data analytics to understand and reach our ideal customer segments. We first conducted a thorough analysis of the hotel's existing customer data and online behavior patterns. This analysis revealed that a large segment of our potential customers were young professionals seeking unique travel experiences but were also very price-conscious.

    Armed with this insight, we crafted a campaign that combined enticing visuals of unique travel experiences with attractive pricing offers, specifically targeting this audience through social media platforms and Google Ads. We also used retargeting strategies to reach users who had shown interest in similar travel options.

    The campaign was a resounding success. Within three months, we saw a 40% increase in bookings from the targeted demographic, significantly expanding the hotel chain's customer base. The success was not just in the numbers; the campaign also strengthened the brand's identity as a go-to option for young travelers seeking unique experiences at affordable prices.

    Bruno Gavino
    Bruno GavinoFounder, CEO, CodeDesign

    Create Localized Content

    When working with businesses that offer nationwide services, attracting the right type of leads to your business is incredibly important. For one of our clients, they might have offered services across the United States; however, their customers were looking for a bit more of a local touch.

    For this campaign, we focused our time on creating local content targeting locations with the highest number of prospective clients. Some of this content included blog posts, local-SEO-focused landing pages, and targeted social media posts. We quickly found that there was a huge gap in targeting these audiences directly, so as the year went along, we used SEO tools to continue finding locations that weren't targeted by competitors.

    The results: dozens of new clients reaching out every day due to finding our locally-focused content on Google or coming across a location-specific social media post. This tactic alone has driven hundreds of new leads to our client, which continues to grow.

    This type of campaign does not work for all businesses, but if your clientele cares about their community and takes pride in their city, creating content based on those ideals helps drive leads.

    Garrett Carlson
    Garrett CarlsonContent Marketing Manager, The Loop Marketing

    Conduct a Targeted B2B Giveaway

    A recent B2B marketing campaign that was successful for us involved a large giveaway relevant to the services offered by our client—an AV systems integrator. The giveaway (a professional meeting room installation) had a dedicated landing page that we then promoted to a narrow audience with LinkedIn Ads. We defined the target audience in terms of geography, seniority level, and specific job functions. The CTA was enticing enough for 12 people to sign up. Three months after the campaign ended, from those 12 leads, three are active deals with a total pipeline value of $100k+. That's a great ROAS for a campaign budget of $5,000. The numbers may seem low, but keep in mind that this is a B2B consultative selling scenario where there are few customers, each contributing a sizeable deal.

    Hristina Stefanova
    Hristina StefanovaHead of Marketing Operations, Goose'n'Moose

    Spotlight Real Customer Stories

    One example was our 'Real Stories, Real People' campaign. We shifted from showcasing products to spotlighting how real customers use and love them in their everyday lives. Think user-generated content, testimonials, and lots of authentic, relatable vibes.

    We kicked it off with a hashtag challenge, encouraging customers to share their own stories. Each post was a personal endorsement, and you know what? People trust people. The result was our brand became a community. Engagement soared, and with each shared story, our customer base expanded. This campaign was a game-changer. It showed that when marketing feels personal, it doesn't just attract customers; it builds a tribe.

    Zephyr Chan
    Zephyr ChanFounder and Growth Marketer, Living The Good Life

    Collaborate with Social Media Influencers

    We tapped into influencer marketing and reached out to a contact on social media who assisted us with promoting our product-based business at BurnRightProducts.com. He demonstrated the use of the product by sharing his experience in a short reel on TikTok, YouTube, and Instagram. That month, we saw a spike in both our website traffic and online interest/sales. The site traffic more than quadrupled, and our sales more than doubled.

    Justin Staples
    Justin StaplesBusiness Entrepreneur, Business Owner, JS Interactive, LLC

    Use Facebook Video Reviews

    This marketing campaign was created for a nearby ladies' tailor serving a town with a population of one million. The main goal was to attract potential customers for the tailor. We chose Facebook ads featuring video reviews as our main approach. Initially, we focused on reaching a wide audience using static creatives, and later, we retargeted them with video reviews to build trust and encourage them to reach out to us. This one campaign successfully brought in more than 50 leads for the tailor.

    Mohammad Arman
    Mohammad ArmanLocal Marketer, Mohammad Arman

    Promote Valuable Industry Reports

    The release of Contentoo's 2024 SEO Outlook report was a campaign that significantly grew our customer base by using a combination of LinkedIn organic and paid promotions, Facebook ads, and targeted newsletters. Of course, a big part of the campaign's success was driven by the report's valuable insights regarding evolving SEO trends and strategies, appealing to businesses eager to enhance their online presence. The campaign not only heightened brand visibility but also significantly increased our customer engagement and acquisition.

    Onno Halsema
    Onno HalsemaCEO, Contentoo

    Launch Limited-Edition Artist Collaborations

    One of our most effective campaigns as a sticker-printing company was when we launched a series of limited-edition designs in partnership with local artists. We featured their work in our stickers, which not only showcased regional talent but also attracted a diverse group of art enthusiasts to our customer base. This approach created a buzz in the community, and, leveraging social media, we invited our audience to vote for their favorite designs. This interactivity not only boosted our visibility but also fostered a sense of community and customer ownership over the products, resulting in a significant uptick in sales and brand loyalty.

    David Rubie-Todd
    David Rubie-ToddCo-Founder & Marketing Head, Sticker It

    Capitalize on Short-Form Video Content

    One campaign that really works well for us is centered around short-form video marketing. We create snappy, engaging videos highlighting the unique features of our and our clients' products and services. These videos were optimized for various social media platforms like TikTok, Instagram Reels, and Facebook.

    By leveraging the power of short-form content, we managed to grab the attention of a much broader audience, resulting in a significant uptick in our and our clients' customer base. As we've observed, the marketing game today is all about delivering a punchy message in a concise, visually captivating way, and this campaign of ours is definitely paying off.

    Daniel Willmott
    Daniel WillmottFounder, Shortformvideo.co

    Run a Referral Contest

    As a small-business owner for over 15 years, I've launched my fair share of marketing campaigns trying to grow my customer base. Most had modest success at best, but there was one campaign that really moved the needle for my company.

    It was a social media contest we ran that incentivized existing customers to refer their friends and family. For every new referred customer that made a purchase, the existing customer would receive a gift card to our store. We promoted the contest heavily on all of our social channels and even took out some paid ads on Facebook to spread the word.

    The response was tremendous. Within just a couple of months, we saw a 30% increase in new customers from the contest alone. It was by far our most successful effort to date in terms of acquiring new business. The referral rewards gave our existing customers a strong motivation to actively promote us to their networks. And the new customers it brought in were high-quality since they came via word-of-mouth recommendations. It was a win-win all around. We've continued running similar referral programs since then because it clearly proved itself as an effective way for us to cost-efficiently expand our customer base.

    Gert Kulla
    Gert KullaCEO, RedBat.Agency

    Educate on Sustainability

    As a marketing expert, I recall a campaign we crafted for a startup specialized in eco-friendly household products. Recognizing the trend toward sustainability, we launched an integrated marketing strategy that focused on educating consumers about the environmental impact of their choices. We used a blend of content marketing, social media influencers, and targeted ads that highlighted the benefits of switching to green products.

    The campaign was accompanied by a challenge that encouraged customers to share their eco-friendly habits online. This not only amplified our message but also created a community around the brand. The results were exceptional; the brand saw a customer base increase by 150% in the quarter following the campaign.

    Ivan Brozincevic
    Ivan BrozincevicOwner, freeaffiliatemarketingbusiness.com

    Create a Campus Ambassador Program

    A couple of years ago, we started a campaign to create campus ambassadors to help sell our exam prep courses. The campaign concept was simple: if a student rep signed up 10 other students, they got their course for free. If they signed up 100 students, they got an all-expenses-paid trip to Mexico for spring break. We massively underestimated the level of success this program was going to have. Within weeks, we had over 20 student reps signed up, and they collectively grew our customer base by roughly 1,100 students. It was an incredible campaign. It was a clever method of leveraging word-of-mouth without too much work or cost.

    John Ross
    John RossCEO, Test Prep Insight

    Partner with Local Lifestyle Influencers

    One of the standout marketing campaigns that substantially grew our customer base involved tapping into the power of local partnerships. We strategically collaborated with popular lifestyle and community influencers in Montreal to co-create content that seamlessly blended real estate with the local culture.

    By integrating our properties into their lifestyle content, these influencers brought a fresh and relatable perspective to the real estate experience. This not only diversified our marketing approach but also helped us reach a broader audience who might not have been actively looking for a property but became intrigued by the lifestyle aspect.

    Simultaneously, we organized exclusive events in collaboration with these influencers, such as neighborhood tours, local art exhibitions, and pop-up markets. These events became the talk of the town, attracting not only potential buyers but also curious individuals who were interested in the vibrant community we were showcasing.

    The campaign's success was evident in the increased foot traffic to our property showings and a significant uptick in inquiries. The key was creating a narrative that went beyond the property itself, making real estate a part of the community's story. This approach not only expanded our customer base but also positioned us as a real estate company deeply connected to the pulse of Montreal's diverse and dynamic lifestyle.

    Samantha Odo
    Samantha OdoReal Estate Sales Representative & Montreal Division Manager, Precondo

    Expand Through Wholesale Opportunities

    The most important marketing that we have done is local, targeting retailers. Of course, wholesale margins are smaller, but when a new retailer carries our products, hundreds or even thousands of consumers learn about the brand, which leads to e-commerce sales with higher margins. This is why I recommend every e-commerce retailer get into wholesale. Brick-and-mortar retailers with their own products should also get into wholesale and e-commerce to boost their brand awareness without marketing costs.

    Kam Talebi
    Kam TalebiCEO of Gigli, Gigli