# Kennedy Morgan Group Founders Release The Operator Manual, a New Book for Small-Business Owners - Published: 2026-11-09 - Author: [Small Biz Digest](https://smallbizdigest.com/author/smallbizdigest-com.md) - Topics: [News](https://smallbizdigest.com/news.md) - Source: https://smallbizdigest.com/news/kennedy-morgan-group-founders-release-the-operator-manual-a-new-book-for-small-business-ow/ - Publication: Small Business Digest - Publisher: Connectively (Terkel, Inc.) - Editorial policy: https://smallbizdigest.com/editorial-policy/ [![The Operator Manual: A Practical Guide to Building a Stronger Business, by Casey and Maura Zace. Published by Kennedy Morgan Media, LLC.](https://www.einpresswire.com/image/medium/1244170/operator-manual-stack.jpeg)](https://www.einpresswire.com/image/large/1244170/operator-manual-stack.png#1374x1145) *New book draws on real-world experience to help small-business owners better understand their numbers, improve operations, and build stronger businesses.* **Running the business itself requires a different set of skills, and most of us end up learning those lessons the hard way.”** — Casey Zace, Kennedy Morgan Group. WOOSTER, OH, UNITED STATES, November 9, 2026 /[EINPresswire.com](https://www.einpresswire.com/)/ -- Entrepreneurs and business owners Casey and Maura Zace have released The Operator Manual: A Practical Guide to Building a Stronger Business, a new book designed to help small-business owners better understand, manage, and strengthen the businesses they've worked hard to build. Published by Kennedy Morgan Media, LLC, the book officially launched October 31, 2026, and is available on Amazon in Kindle, paperback, and hardcover editions. Drawing on the authors' experience building, buying, operating, advising, investing in, and exiting businesses, The Operator Manual addresses a challenge familiar to many entrepreneurs: starting a business and learning how to operate one successfully are two very different things. "A lot of business owners are really good at whatever it is their business does. That's usually why they started it in the first place," said Casey Zace, co-founder of [Kennedy Morgan Group](http://www.kennedymorgangroup.com). "But running the business itself requires a different set of skills, and most of us end up learning those lessons the hard way. We wanted to put together something practical that helps owners step back, understand their business a little better, and make more informed decisions about where they're going." The book explores the essential disciplines of business ownership, including cash flow, financial performance, profitability, operating cycles, systems, decision-making, and long-term planning. Rather than promoting a single formula for success, the authors encourage readers to examine their own businesses, understand the relationships between different operating functions, and identify opportunities to build stronger, more sustainable organizations. Casey brings more than 25 years of experience in business leadership, operations, strategy, and entrepreneurship. Maura, a Certified Public Accountant and co-founder of [Kennedy Morgan Advisors](http://www.kennedymorganadvisors.com), contributes expertise in financial management, accounting, and business advisory services. Together, their perspectives combine the operational and financial realities of business ownership. The publication also reflects the broader mission of Kennedy Morgan Group, a family-owned group of businesses focused on building, operating, advising, and investing in companies for the long term. The Operator Manual complements the group's educational initiative, [The Cash Flow CPA](http://www.thecashflowcpa.com), which provides practical financial resources to help business owners better understand their numbers and make informed decisions. "Our goal wasn't to write another book telling people how easy business success can be," Casey added. "Building a good business takes work, and there's always more to learn. Hopefully, this gives owners a useful framework for thinking through some of the challenges and opportunities along the way. Throughout the book, we've interwoven some of our own stories, lessons learned, and even a few mistakes we've made along the way." Book Availability The Operator Manual: A Practical Guide to Building a Stronger Business is available on Amazon in Kindle, paperback, and hardcover formats. Amazon: [https://www.amazon.com/dp/B0HLXWHY2S](https://www.amazon.com/dp/B0HLXWHY2S) Book information and author details: [https://www.thecashflowcpa.com/operating-manual](https://www.thecashflowcpa.com/operating-manual) About the Authors Casey and Maura Zace are entrepreneurs, business operators, and co-founders of Kennedy Morgan Group. Their combined experience spans business operations, financial management, real estate, investing, and advisory services. Through their businesses and educational initiatives, they work to help owners build stronger organizations and make more informed business decisions. About Kennedy Morgan Media Kennedy Morgan Media, LLC is focused on publishing, media, and educational resources that support entrepreneurs, investors, and business owners. Casey Zace Kennedy Morgan Group +1 330-845-4199 [hello@kennedymorgangroup.com](mailto:hello@kennedymorgangroup.com) Visit us on social media: [LinkedIn](https://www.linkedin.com/company/kennedymorgangroup/) [Facebook](https://www.facebook.com/Kennedymorgangroup) Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. ![](https://www.einpresswire.com/tracking/article.gif?aid=955175898§ion=einpresswire&a=_9cvAqFHfQKzLTkp&r=vfWoN9o29Xh8PP08&i=4nSZh0hOwZHfvvIM) ## Related - [BC Land Surveying Launches in Santa Rosa to Serve Sonoma, Marin, Lake, Mendocino, and Napa Counties](https://smallbizdigest.com/news/bc-land-surveying-launches-in-santa-rosa-to-serve-sonoma-marin-lake-mendocino-and-napa-cou.md) - [Pittsburgh Personal Stylist Lauren Borres Launches Lauren Styles](https://smallbizdigest.com/news/pittsburgh-personal-stylist-lauren-borres-launches-lauren-styles.md) - [Best Business Acquisition SBA 7a Lender: BITX Capital](https://smallbizdigest.com/news/best-business-acquisition-sba-7a-lender-bitx-capital.md) - [VETTED Celebrates Grand Opening in Troy with Chamber Ribbon Cutting and City Proclamation](https://smallbizdigest.com/news/vetted-celebrates-grand-opening-in-troy-with-chamber-ribbon-cutting-and-city-proclamation.md)